Global Consumers: The Inspired Adventurer


Inspired Adventurers like to try new things. They have big plans and are interested in living abroad and being self-employed. Most Inspired Adventurers anticipate an increase in their spending.


Inspired Adventurers are cautious in how they spend their money, often having a very future-focused approach to their decisions. Though they look to save money, Inspired Adventurers value quality and seek well-known brands and premium products as long as they are a good value for money.



Inspired Adventurers also like to try new products and services and therefore could be likely to sway between products and brands if they are competitively priced and contain the same features as their usual purchases. Inspired Adventurers could, therefore, be a key audience for new brands, products and private label companies.

Traditional marketing is most likely to resonate with Inspired Adventurers, especially through loyalty rewards programmes, TV commercials and in-store advertising.

Brands and retailers should ensure that marketing campaigns show value for money offers on premium as well as strongly branded items as these are likely to influence Inspired Adventurer’s purchase decision making. Perhaps even included suggestions of alternative cheaper options to their usual purchases through loyalty rewards programmes could facilitate their impulsive purchases as they are inclined to try new products.


The Inspired Adventurer is an avid user of both online platforms through tablet and computer as well as in-store facilities. They conduct a fair amount of research before making their purchases which should be taken into consideration by brands and retailers, who should clearly label product features for easy understanding and quicker decision making.

The Inspired Adventurer is very future-focused and cautious about how they spend their money. Though Inspired Adventurers value good quality items and seek value for money, they like new products and are not necessarily very loyal to brands. Instead, Inspired Adventurers are likely to sway between brands and products if they are competitively priced and contain the same features as their usual purchases. The Inspired Adventurer could therefore potentially be a key audience for new brands, products and private label companies looking to expand their reach.

Suggestions from brands and retailers about alternative cheaper options to their usual purchases especially through loyalty rewards programmes could facilitate this segment’s decision making and potentially lead to more impulsive purchases. The Inspired Adventurer is likely to conduct a considerable amount of research before making any purchases. Brands and retailers should keep this in mind when writing product descriptions and features as well as outlining price points, to ensure that it can be easily digested.

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